About the campaign
Helping everyone achieve their best retirement.
Big changes lie ahead, but feeling in control of your financial future shouldn’t be stressful.
That’s what National Annuity Day is all about. Created by Pension Potential, this campaign brings together trusted voices in retirement planning to help you pause, reflect, and make informed choices, so you can move toward retirement with calm confidence and a plan that works for you.
Find your Annuity Zen on 21st October.
Why now?
Annuity rates are the best they’ve been in over a decade. More people are thinking about income that lasts a lifetime-and with clear, accessible tools and guidance, now’s the ideal moment to explore your options.
Whether you’re planning ahead or ready to take the next step, this is your opportunity to become your own financial guru.
Our mission
Understand annuities and how they can support a more secure retirement
Explore your options, to find what works best for you
Feel confident about seeking guidance and advice
Who we’re here for
- Approaching retirement and looking for clarity
- Already retired and want to make sure you’re on the right path
- Or supporting someone else’s journey
Because retirement planning doesn’t have to feel overwhelming. With the right knowledge, you can relax, decide with confidence, and step into your future with purpose.
So take a deep breath—your future self will thank you.
Who’s behind the campaign
Sponsoring companies
Aviva, Legal & General, Standard Life & Pension Potential
Annuity providers
Aviva, Canada Life, Just, Legal & General, LV=, Standard Life and Scottish Widows
Pause. Breathe. Explore with ease.
Backed by trusted names you know.
