Find your annuity zen

National Annuity Day is your invitation to pause, reflect, and discover the power of guaranteed income. With the right knowledge, you can move from uncertainty to clarity—and approach retirement with calm, confident ease.

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Understanding annuities:

Your path to income peace

An annuity is a product that pays a guaranteed income, typically monthly for as long as you live. Funded from your pension or savings, it’s peace of mind distilled.

Annuity myth busters. Find your peace of mind.

Annuities today are more flexible than you think, let us untangle some misconceptions about this pension product.

Myth 01

“Annuities are poor value because the insurance company will keep my money when I pass”

You can protect the amount you bought the annuity for, and a lump sum can be paid to your beneficiary or to your estate when you pass. And relax.

Myth 02

“You can only buy an annuity from your pension provider”

You can shop around for the best rate from all the annuity providers in the market on a comparison site similar to car or house insurance or through a financial adviser. A little comparison can bring clarity and a better retirement outcome.

Insights for a steady future

Understand the landscape and breathe easier:

98% value income certainty, but nearly half miss the path that leads to it.

Annuity rates have reached their highest point in 16 years, reaching 7.7% for a healthy 67-year-old.

Almost half of over 50s are still in the dark about lifetime annuities and how they work, but knowledge brings light and clarity.

Pause. Breathe. Explore with ease.

Take a moment to pause, breathe, and explore your future. Our simple annuity calculator helps you understand where you stand today – and where you could be tomorrow. It’s your future, and it should feel calm, not complicated.

Why understanding matters

The more you know, the more you control your retirement.

Annuity rates can vary by as much as 20% between providers and if you share details about your health and lifestyle, you could get a better deal.

Poor retirement decisions

Without education, guidance or advice, individuals are incurring unnecessary tax charges for accessing their pension pot too early.

Pension scams

400 + individuals a year are victims of pension scams resulting in the loss of their retirement savings.